Creating visuals from sound leads ISU professor to amazing partnership

It isn't often you get a chance to work with an iconic brand. But that's exactly what happened for Alex Braidwood, an associate professor of graphic design at Iowa State, when Gibson Guitars approached him to help market their guitar pedals. Maestro actually invented the guitar pedal, and now Gibson is bringing back this brand and launching a new ad campaign that hopes to help users "visualize" the audio. That's where Braidwood comes in. He is a pioneer at making visuals from sound, and he wrote an algorithm to help the show the audio. In fact, Braidwood had already been creating visuals from sounds that he made as a DJ. And this chance to partner with iconic music brands is exactly they kind of work he loves to do. For more information, visit