Wednesday, January 17 2007
ISU professors assess best way to score in Super Bowl ads
In spite of consumer technology that now allows viewers to "tune out" the ads, three Iowa State University professors who specialize in advertising and consumer behavior still find it to be a sound investment to spend the $2.6 million for a 30-second ad in the Super Bowl.
Reiman exhibit recalls famous ISU botanists
A plant exhibit at Reiman Gardens evokes memories of ISU botanist Louis Pammel and two of his illustrious students -- George Washington Carver and Ada Hayden. The "Stream of Passion" exhibit will be on display in the Reiman conservatory through April 1. The public can view the exhibit at no charge during the opening reception Jan. 18 (5-7 p.m.).
Activities to honor Martin Luther King Jr.
Several events in the ISU/Ames community will honor the memory of civil rights leader Martin Luther King Jr. Activities over several weeks will include birthday celebrations, a panel discussion and a lecture on King.
ISU seminar will present techniques to help noise-phobic pets
Thunderstorm anxiety and fear of loud, abrupt noises are common behavioral problems reported by pet owners, says Dr. Kim Langholz, a community practice veterinarian at Iowa State's College of Veterinary Medicine. Langholz will present a seminar, "Thunderstorm Anxiety and Noise Phobias," at 6:30 p.m. Tuesday, Feb. 6, in room 2532 Veterinary Medicine building to discuss ways to help pets modify behavioral responses.
Reiman Gardens closed Jan. 23 due to water outage
Reiman Gardens will be closed to the public Tuesday, Jan. 23, due to a planned water outage at the facility. Workers will be upgrading water services in the area.
State LEGO championship brings 67 teams to Iowa State
The 2006 Iowa FIRST LEGO League Championship will be 9 a.m. to 5 p.m. Jan. 20 in Howe and Hoover halls on the Iowa State University campus. The competition will attract 67 teams of school students from all over Iowa.
Three Iowa State College of Design programs ranked high by practitioners
State's programs in architecture, interior design and landscape architecture are among the nation's best, according to a survey of practitioners by DesignIntelligence. All three Iowa State programs ranked in the top 15.
Towns selected for 2007 community visioning program
Twelve Iowa communities have been selected to participate in the Iowa's Living Roadways Community Visioning Program in 2007. The award-winning program integrates technical landscape planning and design techniques with sustainable community action to assist community leaders and volunteers in making sound and meaningful decisions about the local landscape.
Jersey Jewel to grace new ISU Dairy Farm
Norma "Duffy" Lyon, the state fair's "Butter Cow Lady" and a 1951 ISU animal science alumna, has created a bronze sculpture for the Iowa State University Dairy Farm. Jersey Jewel will be installed on the lawn of the new Dairy/Animal Science Education and Discovery Facility when it's completed later this year. For now, the bronze is in the Kildee Hall atrium.
Go! -- an online magazine for young people -- promotes transportation careers
Go! -- a free, online magazine for teens and young adults -- has the scoop on transportation careers. The magazine is published by Iowa State University's Center for Transportation Research and Education and can be found at www.go-explore-trans.org.
Iowa State student's research leads to creation of women's center
Research for a freshman honors program is leading to a new rehabilitation clinic for chemically dependent professional women in Rochester, Minn.
Researchers make metamaterials advancement
Ames Laboratory senior physicist and ISU Distinguished Professor Costas Soukoulis has designed a new metamaterial that exhibits negative defraction for visible light. The discovery is announced in the Jan. 5 issue of Science.