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Wednesday, February 24 2010

News

ISU marketing professor plans first business college lab to study consumer brain waves

Terry Childers, the Dean's Chair in marketing at Iowa State, is planning construction of a new lab in the Gerdin Business Building -- believed to be the first of its kind among business colleges nationally -- to study brain waves of consumers as they make purchasing decisions.

ISU club wins Turf Bowl competition eighth time in nine years

The Iowa State University Turf Club won first place at the 2010 Collegiate Turf Bowl Competition at the annual Golf Course Superintendents Association of America's education conference on Feb. 11. This is the eighth time the team has won the competition over the past nine years. Iowa State competed against 67 teams from 31 colleges and universities.

CALS news release.

Michael Spurlock (left), Gregory Welk (right)

Michael Spurlock (left), Gregory Welk (right)

Spurlock, Welk named to direct ISU Nutrition and Wellness Research Center

Two scholars have been named to direct the Nutrition and Wellness Research Center at Iowa State, effective Feb. 22. Michael Spurlock, a professor in food science and human nutrition, and animal science, will serve as director of integrative and translational research in the NWRC. Gregory Welk, an associate professor in kinesiology, will serve as NWRC director of clinical research and community outreach.

New free, online tool developed at ISU helps farmers earn more, waste less

A new, free, online tool called I-FARM has been developed by software expert Ed van Ouwerkerk at Iowa State University to help farmers make better-informed operational decisions. The software draws on information collected from various state, regional and national sources.

News release.

ISU’s King Pavilion first education building in Iowa to earn LEED Platinum certification

The King Pavilion addition to the ISU College of Design has been awarded LEED Platinum certification by the U.S. Green Building Council (USGBC). It is the first higher education building in Iowa to achieve LEED Platinum status. LEED ® is USGBC's rating system for designing and constructing the greenest, most energy-efficient and high-performing buildings. Platinum is the highest rating given. The King Pavilion is one of only eight LEED-NC (new construction) Platinum buildings in higher education at public institutions in the U.S. It is also only the second LEED-NC Platinum building of any type in Iowa.

News release.

Stacking traits in algae is focus of grant to Iowa State University researcher

With the help of a $4.37 million grant from the U.S. Department of Energy, Martin Spalding wants to develop a micro-algal platform that will allow micro-algae to be treated as a crop, including stacking desirable traits that may increase that oil production and the production into hydrocarbons.

News release.

Iowa State pavement expert: Buckle up, pothole season in Iowa is just beginning

It's only the beginning of pothole season in Iowa, according to Christopher Williams, the manager of the Asphalt Materials and Pavements Program at Iowa State University's Institute for Transportation. There will be more freeze-thaw cycles and more potholes to avoid. But there's hope for the future. Williams is working to find pavement materials that do a better job withstanding freeze-thaw cycles.

News release.

ISU business professors offer managers tips to motivate employees during tough times

Two Iowa State University management professors who study employee turnover and work commitment -- James McElroy and Paula Morrow -- offer managers advice on how they can still motivate their workers when they may be asked to do more with less during these economic tough times.

Mother honors late daughter's life by supporting eating disorder awareness week at ISU

Marcia Fischer wants people to understand just how devastating an eating disorder can be. And she should know. Her daughter Emily -- an Iowa State University alumnus -- died last summer after battling anorexia for 20 years. Fischer, who is from Ankeny, is honoring her daughter's life with a gift to the Iowa State University Student Counseling Services' National Eating Disorders Awareness Week, Feb. 21-27. "It's Time To Talk About It" is a weeklong series of events held on campus and elsewhere in Ames.

News release.