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Thursday, December 3 2009

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ISU psychologist studies how product messages influence our willingness to pay

Kevin Blankenship, an assistant professor of psychology at Iowa State, led two recent studies of 280 students finding that those who were given a message that assigned greater value to an alarm clock were willing to pay an average of $15 more for that clock than the subjects who were given an opposite message.

Two ISU design programs rank in top 20 nationally

Iowa State's programs in landscape architecture and architecture are among the top 20 in the nation, according to a new survey of practitioners by DesignIntelligence, a bimonthly publication for leaders in design professions. The magazine's annual report, "America's Best Architecture and Design Schools," is the only national college ranking survey that focuses exclusively on design. Landscape architecture and architecture are in the College of Design.
News release.

President Geoffroy's Nov. 30 budget message to faculty and staff

In a Nov. 30 update to Iowa State faculty and staff, President Geoffroy said downsizing and restructuring may be inevitable in order to maintain a high level of excellence at the university in an era of "severely reduced" resources.

Read President Geoffroy's letter.

Bioeconomy conference: agriculture can store carbon, help sustain the planet

Iowa State University's seventh annual bioeconomy conference will be 9 a.m. to 5:30 p.m. Dec. 1 at the Scheman Building. The virtual conference will feature morning speakers at Iowa State and afternoon sessions from universities across the Midwest. The talks will address agriculture's place in producing energy and reducing greenhouse gas emissions.

News release.

Iowa State psychologists offer parental advice on promoting kids' healthy video game play

Iowa State psychology professors Craig Anderson and Doug Gentile -- leading experts on the effects of video games on young people -- provide parents advice on how they can promote their kids' healthy video game play.
News release.

Hank Harris

Hank Harris

Iowa State researcher produces, ships only H1N1 vaccine available for swine

Iowa State University's Hank Harris has developed the only swine vaccine available for the H1N1 virus. The vaccine has been sent to protect a swine herd infected with the virus. The vaccination marks the first time vaccine has been sent to a swine herd diagnosed with the pandemic flu.

News release.

A view to a-maize—ISU Plant Sciences Institute researchers provide technical expertise and some biological overlay to maize genome sequence

Iowa State University Plant Sciences Institute researchers contributed to the raw data assembly and much of the ongoing functional analysis work for this multi-institutional, $32 million, National Science Foundation-funded effort to sequence the maize genome.

News release.

ISU Dairy Products Evaluation Team returns, places in national contest

Iowa State University's Dairy Products Evaluation Team placed fourth overall in the 88th Collegiate Dairy Products Evaluation contest in a national student competition in Glenview, Ill. The team also placed third in individual categories of cottage cheese, Cheddar cheese and butter.

News release.